Gateway to the Asian Music Markets

at the International Festival for Business (IFB2016): 


Venue: Exhibition Centre, Liverpool


We are delighted to announce the full programme for the day on Tuesday 28th June.  

9.30 Registration 

Part 1 - 

10.00 - 11.30  

Introduction to International Exporting:

This session is aimed at companies and individuals who are new to exporting and will feature UK companies who have successfully exported internationally, offering their experience and expertise through case studies and anecdotes exploring their successes and failures to highlight the excellent opportunities that exist for UK companies through exploring new international markets.


Phil Patterson -  Sector Specialist: Music, UK Trade & Investment


Case studies:

  • John Saunderson – A&R, Notting Hill Music
  • Diamond Duggal - Founder, Swami Music
  • Greig Watts - Head of Publishing, DWB Music
  • Nick Dunn – Founder, Horus Music
  • Pete Chapman - International Trade Advisor, UK Trade & Investment 
  • Jonathan Smith - China British Business Council (CBBC)
  • Dave Pichilingi, CEO, Sound City

Part 2 -

These sessions are aimed at companies and individuals who have experience of exporting internationally.

11.30 Registration

11.50 Welcome to Gateway to the Asian Music Markets

Clive Drinkwater - Director North West, UK Trade & Investment 

12.00 Keynote:

Stephen King - Chief International Officer, Believe Digital will discuss how he has led the company’s rapid worldwide expansion, which offices now in 29 different countries including expansion into China and Korea, plus Believe’s increasing dominance and revolutionary approaches to the constantly evolving global digital and streaming markets 


Market Overview Sessions: 

Candid sessions with experts covering the challenges, pitfalls and opportunities that exist in live, digital, retail, copyright, publishing in each market 


12.30 Japan

  • Pete Chapman - International Trade Advisor, UK Trade & Investment
  • Pete Downton - Deputy CEO, 7Digital
  • Takayuki Suzuki, President ParadeAll Inc 


13.00 Lunch


13.40 Market Overview Session: India

  • Mandar Thakur - COO, Times Music
  • Ali Sachedina - Founder, Arms House
  • Diamond Duggal - Founder, Swami Music


14.30 Market Overview Session: China

  • Lihui Shen - CEO, Modern Sky
  • Stan Yu - Director of TMT and Entertainment, Fosun Group
  • Simon Wheeler - Head of Digital, Beggars Group
  • Dave Pichilingi - CEO, Sound City 


15.10 Market Overview Session: Korea 

  • Kyu Young Lee – CEO, Ruby Records and Pentaport Festival
  • Kong Yoon Young - CEO, Zandari Festival
  • Dave Pichilingi - CEO, Sound City 

15.50  Market Overview Session: Taiwan

  • Geddy Lin, Director, Riverside Livehouse 
  • Rebecca Ayres, COO, Sound City

16.10 Afternoon tea break

16.40 Roundtable Sessions - the opportunity to engage in small group discussions with all the speakers from the day, the Roundtable Sessions are always a highlight of Sound City conferences.  The roundtables bring together our speakers and delegates to talk over a number of topics, make new contacts and ultimately do business together. Each session lasts 30 minutes and then guests are invited to change tables and engage in conversation with other industry delegates  

18.40 The Culture Diary and Sound City Networking reception

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Spaces to attend the event are limited and by invitation only, please apply to attend here: